Wash your hands with soap and water and stay healthy. That’s the straightforward message Landor Associates of San Francisco CA sought to convey with brand visuals supporting the first annual Global Handwashing Day. Landor’s Cincinnati office developed the dentity.
A new brand identity reflects the recent union of fast-food giants Arby’s Restaurant Group and Wendy’s International, to create the nation’s third largest quick-service restaurant company. The logo, formed to reflect the W and the A in the respective red and yellow brand colors, was produced by KCSA Strategic Communications of New York NY and unveiled to shareholders earlier this month.
Hornall Anderson Design Works of Seattle WA opted for viral advertising and lured Olympic man-of-the-moment Michael Phelps to appear in a string of videos aimed at an internet-savvy audience to promote CitationShares, a premium fractional jet ownership service.
Grant Design Collaborative of Canton GA has partnered with metro Atlanta restaurant group Downtown Hospitality, Inc. to design the brand identity and experience for its latest sustainable seafood concept Goin’ Coastal.
Nexus Design & Marketing of Cardiff-by-the-Sea CA recently completed a branding and fundraising campaign for Ronald McDonald House of San Diego with LandeInk, a North County marketing and public relations firm. The project included designing the campaign logo, print materials, website and email blasts and went some steps further to get San Diego Chargers’ fans digging into their pockets to help families with seriously ill children.
Courtney & Co, New York NY a communications and branding firm in New York, has launched “&initiative,” a charitable fund focused on giving back. The first initiative is to partner Building with Books, a nonprofit organization on building schools in undeveloped communities in places such as Africa, Nepal and Nicaragua.
The Martin Agency of Richmond VA was honored at an opening night reception of The Green Media Show Conference and Expo in Boston MA, as winner of the World Business Academy’s 2008 Ethic Mark award for advertising that uplifts the human spirit and society.
A new survey of Graphic Design USA readers confirms that responsibility for and control of the graphic communications process has moved upstream into the hands of the creative community, a prediction that was considered both interesting and wild-eyed 20 years ago.
Upcoming Events
November 5-21: New York NY. The Art Directors Club Hall of Fame Festival and Exhibition honors seven laureates who have made significant contributions to art direction and visual communications, and whose lifetime achievements represent the highest standards of creative excellence.
http://www.adcglobal.org
November 12: Madison NJ. Management Strategies for Inhouse Creative Managers led by Moira Cullen, Group Director Strategic Design, Coca-Cola, and Emily Cohen, Consultant to Creative Professionals, in a full-day event. Organized by Insource, an association of corporate creatives.
http://www.in-source.org
November 13: Santa Monica CA. Registration deadline for the December meeting of the Association of Professional Design Firms at Shutters. This year’s leadership forum’s theme is “Leadership Effectiveness - Breaking the Barriers to Success.” In a customized seminar for APDF, Rhoda Pitcher discusses how to determine the barriers to design firm’s growth.
http://www.apdf.org
November 13-14: Los Angeles CA. Dynamic Environments II is an SEGD Workshop and Tech Showcase for graphic designers and others involved in the planning, design, construction, or implementation of these dynamic media.
http://www.segd.org or 202.638.5555
November 18-19: Boston MA. Managing Creative Staff is an upcoming seminar by Dr. Leonard Glick, a professor at Northeastern University’s College of Business Administration. Sponsored by the Design Management Institute, it provides a fundamental overview of an extremely complicated issue.
http://www.dmi.org
November 19: Detroit MI. AIGA Detroit presents Celebrate Michigan lecture and reception, recognizing the present and future of graphic design in Michigan. It takes place at the College for Creative Studies.
http://www.detroit.aiga.org